Wine Company
Review
Background
- Further review following introduction in 2007 of a previous turnaround strategy
- One of the top 20 wine companies in Australia, 30,000 tonne winery, 40ml storage capacity, 1,112 hectares of fully producing vineyards
- Previously undertook a major viability & strategic review on behalf of secured creditor
- Initial loss of $6.7m in 2006 and $14.9m in 2007, turnaround profit $2m ytd. 2010
- Sales doubling in last year to $95m.
Action – achievements to date
Management team installed with independent authority to manage:
- Sales doubling to $95m, profitability restoring
- Strengthened relationship with major customer and strategic partnering initiatives
- Improved packaging efficiency and cost reduction
Issues remaining unresolved:
- Cultural change, family ownership transition
- Difficulties in Management team implementing actions
Result
- Review requested by Management team and supported by owners to progress turnaround strategy