In Exploiting Social Media, SMEs Have an Edge on Big Business
Access to the various social media platforms is free, so the utilisation game for all companies starts on a level playing field. Because they’re not hamstrung by the layers of approval inherent in large corporations, big impacts on targeted potential customers can be made on small budgets. SMEs can move swiftly from concept to action with social media campaigns. But all face a common challenge to decide whether social media will in fact benefit their business, and if benefit is perceived, how best to realise it. Read More
