Booked Out! How to Start and Grow a Successful Regional Tourism Business
Many regions are booming as more people exit switching careers, or investing their superfunds into a new side hustle, like tourism.
Booked Out! How to Start and Grow a Successful Regional Tourism Business is a new book by Susan Lee, Principal at Clear Vision Consulting and regional tourism business growth specialist. It’s for people new to tourism and regions as well as people already on the land on farms or stations, and looking for ways to diversify income streams.
“There are many reasons why people start a tourism business, from paying the kids school fees to surviving a bad cropping season, keeping jobs on country or topping up the super fund. Regions and many farms have incredible views and buildings visitors would love to use,” said Susan. “Most people think of starting an Airbnb, and tours and attractions are also ways to make money. It’s a great time as internationals are coming back and want to see the real Australia.”
Booked Out is a handbook for new tourism operators a long way from cities, or in a region without an industry body to teach about the fundamentals. This book will help people to:
- avoid common and costly mistakes when starting out;
- learn the language and structure of the industry;
- manage a business remotely with secret weapons;
- attract bookings in a regional or remote destination using distribution dynamite;
- identify self-drive markets to get year round bookings;
- learn business concepts like distribution, pricing, packaging and occupancy;
- what marketing tools you really need and what they cost; and
- what to invest in first to get booked out.
“I wrote it so regional people can self-educate, on their own time and turf, in an accessible way. People are resilient and a little goes a long way in regions so this book is the coach all new regional tourism operators need to work smart and believe in the value of their offer. There’s so much opportunity if you can get the fundamentals in place.”
The perfect resource for professional advisers helping clients to diversify better, sooner.
If you have clients who want this book or want a copy yourself, secure your copy and get $15 off the RRP. Offer closes April 15.
Contact Susan on susanlee@cvconsult.com.au or 0466 090 600
